March 26, 2009

Marketing or IT or IT Marketing

Dealing with a Client lately made me think; as this Client has an “IT” contract with me but is continuously asking me questions that are more and more related to “Marketing”. Of course I’m nice about my answers, but I gotta say that in the back of my head I’m saying, “Gee, dude! You hired me for IT not Marketing — maybe I need to charge you more money?”

Yet, it is dawning on me more and more that many of the ‘Marketing’ questions he’s asking me are based on the technology available to him; which can arguably be more than what he’s be privy to normally due to having “me” as his IT consultant. Yet, I think we’re way too early in the new tech game for anyone, (meaning current and/or potential Clients), to recognize that there is a difference between straight IT consulting and IT Marketing consulting.

Not to mention IT Management consulting or IT Accounting consulting or …

Seems the more that IT becomes the mainstream of business, the more the IT Consultant has to know about all the other departments and how they work. hmm.. maybe I should be charging more money!

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