One might think that; with all the mentions in the movies; Google™ is the end all be all for search. Yet, according to Forrester, only 20% of surfers use Google™ for search exclusively.

Forrester Research finds that just 20% of searchers use Google exclusively. The survey of more than 4,800 searchers also found that people thought Microsoft and Yahoo were better engines for news, finance and media content; Yahoo also trumped Google when it came to the site users identified as their home page. Forbes Magazine

With a new CEO in both camps, both MSN™ and Yahoo!™ are still not to be left out of the picture; and what about Jeeves (Ask™)…

Then again, Google™ themselves have always reported to their shareholders that search is NOT their main revenue stream; advertising is. Yet, the ads will go where the eyes are.

hmmm…

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