This passed Sunday, it seems Facebook ticked off a couple of people by stiffening its TOS. Some seem to be interpreting it as them saying, “We Can Do Anything We Want With Your Content. Forever.“

Maybe a bit of a harsh reality to some, but ya gotta keep the lights on… and when you tout 6.6 billion “friendships” being made, that’s a pretty big light bill.

Facebook’s founder, Mark Zuckerberg, is trying to wade off the backlash on his blog. Yet, unless him and his crew can come up with some pretty innovative revenue models; he might be turned into a reluctant Ad Madame. Good luck with that, Mark; glad I’m not you.

On the other side of the street, however, Twitter’s founder (Kevin Thau) isn’t pulling any punches regarding where he wants to go with his Tweets.

“We can measure the tweets,” he says. “We’re trying to figure out what
are the appropriate metrics around engagement and how to convey those.”

With cell phone tweets having grown a whopping 1000% over the last year, Thau can’t be oblivous to the businesses salivating over the possibilities of all that data. According to Forrester Research, there’s definitely demand.

All in all, as more and more of the free services mature, we find ourselves in the same place as we did with Xoom and MP3.com; where reality starts to set in and the more popular they get the more bills they incur along with seed capital investors breathing down the necks of young executives about, “Where’s my money, biotch!?!!”

What to do… what to do…?

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